The P.E.A.K. Framework
Peak Strategic’s proven model to drive startup and scale-up growth
Most startups fail because they lack a strategy that actually supports scale. The P.E.A.K.™ Framework fixes that.
It’s a practical, flexible system built from years of hands-on experience helping tech, media, and entertainment companies go from scrappy to scalable.
Here’s how we do it:
Position | Enable | Accelerate | Keep Scaling
Position
Who are you for? What do you solve? And why should anyone care?
We start by helping you find clarity on your customer, your offer, and your message.
Identify your Ideal Customer Profile (ICP)
Define a clear, no-BS value proposition
Test and prove product–market fit
Map the competitive landscape and carve out your space
Build a unified messaging framework that actually converts
Enable
Now we build the infrastructure to deliver.
Sales, marketing, and delivery don’t scale by accident, they need structure.
Create your go-to-market (GTM) strategy and launch plan
Set up your CRM, sales process, and marketing automation
Develop sales playbooks, assets, and objection handling
Align your teams so sales, product, and marketing are pulling the same way
Install the right stack, not just tools for the sake of it
Accelerate
With the right systems in place, it’s time to drive growth.
Here’s where strategy meets execution, fast.
Build and optimise your pipeline
Craft pricing and packaging that makes buying a no-brainer
Run demand generation and outbound campaigns that get results
Launch partner and reseller programs to scale reach
Hire and structure your sales team for today and tomorrow
Keep Scaling
Growth doesn’t stop with the sale. This is where long-term success is built.
Deliver onboarding and CS that turns buyers into fans
Reduce churn with proactive success strategies
Build in expansion revenue with upsell/cross-sell paths
Track performance with actionable KPI dashboards
Set up feedback loops to improve, evolve, and scale again
Get your P.E.A.K. score
Take the free P.E.A.K. Scorecard and get instant, actionable feedback across Positioning, Enablement, Acceleration and Scaling. It’s built for founders, CEOs and early teams who want to grow faster, smarter, and without wasting time (or money). You’ll walk away with clear insights, quick wins, and next steps.
How scale-ready is your business? Find out in under 2 minutes.
Want to see how this applies to your business?
Book a free call today
Transform your business landscape with our cutting-edge consulting approach. Schedule an appointment today and unlock a world of insight-driven strategies tailored to reach new heights.
